As more companies turn to digital technologies to design their packaging, customizing paper products is the way to go because of their practicality. If you are thinking about making this change or have already done so, you should make sure that your packaging design is perfect. To make a good first impression on consumers, hiring a first-rate advertising agency can perfectly connect the image and tone of your brand with your products. This includes not only the shape of the package, but also the colors, text, and images used in the product description.
For example, if you're an organic and organic food company, wouldn't you want your packaging to reflect the purpose and quality of your brand? Of course. A good packaging design should stand out on the consumer's shelves, in addition to creating an experience for the consumer. Consumers like to know that what they buy has a positive impact on the environment. Knowing that packaging is recyclable and biodegradable once discarded gives consumers peace of mind and instills loyalty to their brand.
We've all seen images of turtles with plastic straws stuck in their noses and whales being swept along beaches with their stomachs full of plastic. Even shopping bags, whether made of paper or plastic, are made from recycled materials, closing the circle and reducing the amount of material being sent to landfills. Currently, most plastic bags are not recycled and end up in landfills or pollute the environment, where they take up to 1000 years to degrade. In the 1970s, it was discovered that plastic bags and similar products could be made from manufacturing by-products.
When discussing the environmental impacts of paper or plastic bags and what is the best option, it will depend on who you ask and the impacts you are referring to.
